ORANGETHEORY FITNESS TO OPEN NEW LOCATION AT BURLESON COMMONS

Posted on: September 27, 2017

For More Information:

Anaise Berry

Director of Marketing

309-999-1735

aberry@cullprop.com

 

FOR IMMEDIATE RELEASE

 

 ORANGETHEORY FITNESS TO OPEN NEW LOCATION AT BURLESON COMMONS

 

 (Peoria, IL – September 27, 2017) – Burleson Commons welcomes Orangetheory Fitness to its growing mixed-use development located at the intersection of Wilshire Blvd (S.H.174) and F.M. 731 in Burleson, Texas. Orangetheory Fitness, a fast-growing fitness franchise with 676 studio locations throughout the U.S. and 77 international locations, will open its 25th location in the Dallas-Fort Worth area. Burleson Commons is a Kroger anchored shopping center owned and managed by Cullinan Properties, Ltd., headquartered in Peoria, Illinois.

Orangetheory Fitness workouts are unique, utilizing heartrate-based interval training focusing on endurance, strength and power. Workouts are designed to push clients into the “Orange Zone” to create “Excess Post-Exercise Oxygen Consumption,” or EPOC. The support of coaches, energy, endurance and accountability is the psychology behind Orangetheory Fitness, and studios are spacious, modern and welcoming. The Burleson location will hold 50-75 classes each week.

“We could not be more thrilled than to be opening our sixth location in Burleson. Everyone we have met in Burleson, from the City to the Landlord representatives, have embraced us and have been incredibly helpful,” said Mason and Kim Mason, Area Representatives of Orangetheory Fitness at Burleson Commons. “Our mission statement for our studios is to provide an environment where both our employees and our clients are given the opportunity, motivation and training to identify, define and achieve their personal goals while positively impacting our and their communities. We can’t wait to bring the Orangetheory Fitness product to the city of Burleson, just in time for New Year’s resolutions.”

Orangetheory Fitness will occupy 4,050 square feet of space at the 1561 Wilshire Street multi-tenant building next to Marvel Dental and Marble Slab Creamery in the center of the development. The estimated opening date is mid-December, with a pre-burn party held this Saturday, September 30th from 9am-6pm. The party will include informational presentations about Orangetheory Fitness, the opportunity to try equipment and reserve packages at a special rate, in addition to health and fitness vendors and other Burleson Commons tenants.

“There is a lot of momentum at Burleson Commons right now, and Orangetheory Fitness will be an excellent addition to the development,” stated Sean Garrett, President of Acquisitions and Director of Community Relations at Cullinan Properties, Ltd. “Orangetheory’s clients will appreciate the central location in Burleson and convenience of being able to grab a bite to eat, some groceries, or even a movie after a hard workout without ever leaving the development.”

Complementing the development’s growth, Burleson Premiere Cinemas will soon be introducing theater upgrades. The theater will boast new computerized touch-screen fountain and popcorn systems, automated ticketing kiosks, a bar for adult beverage service and reserved electric-recliner seating in all auditoriums. Upgrades are expected to be completed this November, just in time for the holiday movie season.

About Orangetheory® Fitness
Orangetheory® Fitness (www.orangetheoryfitness.com) is a scientifically designed, one-of-a-kind, group personal training workout broken into intervals of cardiovascular and strength training. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory’s heart-rate-monitored workouts are designed to get participants within the target-training zone of 84 percent to 91 percent of their heart rate, which stimulates metabolism and increases energy. Led by highly skilled coaches, each Orangetheory Fitness workout incorporates endurance, strength and power elements through a variety of equipment including treadmills, rowing machines, TRX® suspension training and free weights. The end result is more energy, visible toning and the ‘Orange Effect’ – where participants keep burning calories for up to 36 hours post-workout (the Orangetheory Fitness ‘afterburn’) for an average of 500+ total calories burned per every 60 minute workout. Endorsed by three-time United States Olympian, Lolo Jones, and Super Bowl Champion, Justin Tucker, Orangetheory Fitness recently unveiled its engaging Keep Burning marketing campaign. The company was ranked #415 in Inc. magazine’s Fastest Growing Private Companies List and #255 in Entrepreneur’s 2016 Franchise 500® list of the top franchises in the world. Visit www.otffranchise.com for area developer and franchise opportunities.

About Burleson Commons

Burleson Commons is a shopping destination comprised of several retail strip centers and outlots. The center, which opened in 2008, is co-anchored by Premiere Cinemas, a 14-screen, 43,363 square foot theater and the 120,000 square foot Kroger Marketplace®. Burleson Common’s 45-acre property is located at the intersection of State Highway 174 (Wilshire Blvd) and 731 in Burleson, Texas.

About Cullinan Properties

Cullinan Properties, LTD. is a leading provider of real estate services specializing in commercial and mixed-use developments and acquisitions.  With offices in Peoria, IL, Chicago, IL and St. Louis, MO, Cullinan Properties is a multi-disciplined real estate firm that develops, manages and owns mixed-use, retail, multi-family, office, governmental and medical properties throughout the United States, including Illinois, Missouri, Michigan, Georgia, Texas and Kansas. For additional information about Cullinan Properties, Ltd., visit cullinanproperties.com.

 

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